SWEET ADS
‘…ads are so pervasive and our reading of them so routine, we tend to take for granted the deep social assumptions embedded in advertisements’. (Goldman 1992)
Advertising can tell us many things about the society and time period in which they are produced.
We will be looking at Cadbury advertising in Australia over the past 60 years and Coca-Cola's advertising over nearly 130 years!
Advertising can tell us many things about the society and time period in which they are produced.
We will be looking at Cadbury advertising in Australia over the past 60 years and Coca-Cola's advertising over nearly 130 years!
KEY TERMS
Target Audience - A particular group at which a product such as a film or advertisement is aimed.
Purpose - The reason why the advertiser or media maker is creating the media product – in this case a televisions commercial
Social Values - An attitude that a society holds to be true, important or valuable at a particular place at a particular time. Social values may remain in society over a number of years and generally change or evolve slowly.
Social Issues - Social issues encompass issues that a small representative group of people within a society disagree with or find undesirable.
Historical and Cultural Context - The period of time and cultural setting that a media product is produced in.
Media Influence - The impact that the media has upon individuals and groups within a society. This included exploring the extent to which the media has power over consumers.
Demographic - Classifying people based on factors such as age, gender, education and income. When advertisers buy commercial time or space from from media outlets they like to target a specific audience based on its demographic breakdown
Standards and Regulation - Standards and regulations are the laws and guidelines that media content creators must adhere to, to ensure the content they broadcast is appropriate for the audience who will be watching.
Commercial Media - Commercial media organisations are those set up to make a profit from their operations, with much of their income coming from advertising revenue. Commercial media organisations exist to make money, and this profit motive shapes the content they produce and distribute to the public.
Social Media - The use of internet-based technologies to distribute information through online social networks.
Purpose - The reason why the advertiser or media maker is creating the media product – in this case a televisions commercial
Social Values - An attitude that a society holds to be true, important or valuable at a particular place at a particular time. Social values may remain in society over a number of years and generally change or evolve slowly.
Social Issues - Social issues encompass issues that a small representative group of people within a society disagree with or find undesirable.
Historical and Cultural Context - The period of time and cultural setting that a media product is produced in.
Media Influence - The impact that the media has upon individuals and groups within a society. This included exploring the extent to which the media has power over consumers.
Demographic - Classifying people based on factors such as age, gender, education and income. When advertisers buy commercial time or space from from media outlets they like to target a specific audience based on its demographic breakdown
Standards and Regulation - Standards and regulations are the laws and guidelines that media content creators must adhere to, to ensure the content they broadcast is appropriate for the audience who will be watching.
Commercial Media - Commercial media organisations are those set up to make a profit from their operations, with much of their income coming from advertising revenue. Commercial media organisations exist to make money, and this profit motive shapes the content they produce and distribute to the public.
Social Media - The use of internet-based technologies to distribute information through online social networks.